Experience. Elevated.

Hero Design Group is delighted to share the concept for The Travelling Salon, HERO’s immersive studio experience for DESIGN@HKG 2026.

Conceived and curated by our CEO, Ann Chan, in collaboration with Victoria Cheung Interiors, the experience will transform the HERO studio into an imagined private train travelling from Europe home to Hong Kong. Part spatial autobiography, part collector’s salon, the installation will bring together Ann’s love of design objects, florals, tableware, travel collectibles, interior materials and luxurious fabrics. Rather than recreating a particular train, the scenography will express her personal vision of the journey—the objects she would carry, the textures she would surround herself with, and the atmosphere she would create along the way.

The collaboration with Victoria Cheung Interiors will feature Lesage Intérieurs and Fischbacher 1819. Sound equipment sponsored by Bang & Olufsen and scent provided by CULTI MILANO will complete the multisensory experience, bringing sight, sound, scent and materiality together within an intimate, thoughtfully composed setting.

Through The Travelling Salon, HERO invites the public, artists, designers, collectors, and the wider creative community to explore how travel, craftsmanship, and memory shape the spaces we inhabit.