54 Hollywood Road

Located at 54 Hollywood Road in the vibrant heart of Soho, Chloe Chen's two-storey flagship store enjoys a prime position amidst a bustling pedestrian area. Passers-by are immediately drawn to the store's captivating presence, with a maroon-painted facade and an eye-catching bright light signage that proudly bears the brand's name. Embracing vintage inspiration, the store’s interior design pays homage to timeless aesthetics. Vintage lights, books and mirrors can be seen throughout the store, creating an ambiance of nostalgia and sophistication. Every corner of the store is thoughtfully curated to evoke a sense of warmth and familiarity, akin to the comfort of one’s own home.

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