Driven by a passion for storytelling, iCable is charged with developing messaging that in a way helps foster relationships. By connecting experiences, within the workplace, Hero’s objective was to take iCable interactions beyond the level of episodic TV and into the golden age of storytelling. The end result was a multifunctional space that embraces exchange, the sharing of stories and unintended interactions - a vehicle to strengthen both the employee’s and visitor’s connection to the company’s mission and brand, and most importantly to each other.

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